EN·CI·NO | /EHN-SEE-NO/
Encino was founded to help support a cleaner future, with sustainable apparel and goods built by coastal culture. We make fun and timeless gear for everyday experiences, and we donate 4% of sales to the preservation and restoration of California’s natural environment. Look good and do good.
The Good, The Bad and The Ugly
The apparel industry is one of the major polluting businesses in the world. The production and distribution of the crops, fibers, garments, dyes, shipping, and packaging used in apparel production all contribute to differing forms of environmental pollution, including water, air, and soil pollution. At Encino, we have a long list of environmental practices to minimize the impact we have on the Earth. To name a few: we do not use individual product packaging, we do not use hang tags or labels, all of our garments are made of organic and/or recycled materials + water based inks, and we ship all products in recycled/recyclable packaging using carbon neutral shipping. If we can reduce our footprint without sacrificing quality, we do so. We are constantly striving to improve our practices, and we love to hear feedback and suggestions.
Cuatro 4 California (C4C)
As part of our commitment to ‘leave it better than we found it’, we created Cuatro 4 California (C4C). As a small business, there are only so many beach cleanups and trail restorations projects we can be apart of, so we wanted to do a little more. At year’s end we donate 4% (cuatro) of our annual sales to environmental conservation and preservation foundations in California. Our donations help support specific environmental efforts and heritage preservation projects throughout our golden state. We created C4C to make sure our donations went directly to the California-based grassroots organizations we want to support.
Yeah, it's a city in the Valley, but its origin is another story. The name 'Encino' is the Spanish word for the native California coast live oak tree. Historically, it was an extremely valuable resource in California. Made of hard durable wood, its acorns were a food staple for indigenous peoples of California, its abundance provided early settlers with wood for shelter and fuel, and its oddly shaped branches were later used for ship construction, wagon wheels and farm tools.
The Encino tree shaped California’s early roots and continues to thrive from Baja to Mendocino today. When we launched our brand, we chose this name to pay homage to one of the most important, yet overlooked, aspects of California's natural world.